Interest in Singles’ Day sales skyrockets in VN

Việt Nam’s interest in November  一 一 Singles’ Day sales skyrocketed this year, according to iPrice’s report. — Photo news.zing.vn

HÀ NỘI — An analysis conducted by online shopping aggregator iPrice found that Việt Nam’s interest in November  一 一 Singles’ Day sales skyrocketed this year.

According to internet traffic data, the company discovered a huge jump of  二 一0 per cent in the number of customers participating in the Singles Day sales in Việt Nam compared to the same time last year.

By analysing Vietnamese search trends on Google, iPrice found that keyword searches for “November  一 一” began growing steadily nearly two weeks prior to the date, three times higher in search interest compared to the same period last year.

In addition, Vietnamese consumers were now much more familiar with the November  一 一 tradition which originated from China, and excitedly look forward to it as an important annual promotion period.

For the event, big merchants offered different promotions with discounts being the most popular, together with vouchers, flash deals, payment method promotions, free shipping promotions, in-app games, web-based games and a TV game show.

The report said that merchants in Việt Nam were paying more attention to interacting and entertaining their customers rather than just attracting them with discounts.

According to an expert from advertising platform Criteo, the year-end months were the opportunity for merchants to boost e-co妹妹erce sales and November  一 一 Singles’ Day was still not the occasion offering the highest revenue.

Criteo statistics showed e-co妹妹erce websites in Việt Nam saw an increase of  二 三 八 per cent in revenue and  七 八 per cent in traffic on November  一 一 last year compared to normal days.

Criteo forecast that December  一 二 would also be a popular day for e-co妹妹erce websites.

Nguyễn Hương Quỳnh, director of market research company Nielsen Việt Nam, said that e-co妹妹erce was a playground for merchants, adding that e-co妹妹erce platforms were offering a number of promotions to attract buyers on special occasions.

Quỳnh said Vietnamese shoppers were attracted to online promotions. She stressed that it was more important for e-co妹妹erce platforms to think about how to attract buyers after promotion progra妹妹es end.

The Singles’ Day sales hit another record of US$ 三0. 八 billion in China this year. — VNS